Strategic Marketing Manager - India

Location: Gurgaon or Mumbai

Experience: 10-12 Years ideally in dss+ focus industries and/or consulting

Education: Graduate (Any Discipline)

Role Overview

• As the India Marketing Manager, you will be responsible for creating and executing marketing strategy that will effectively help dss+ grow in India through three pillars:

• Business acumen to understand the right marketing mix for our business to grow

• Personal influence to drive team members to understand best practice marketing, and to own their part in marketing

• Team collaboration to work in partnership with all parties to make dss+ a success. No heroes here; we are all part of a team

Who you will work with

You will report to the Asia Pacific Marketing Leader with a dotted line to the India GTM Leader.

You will work most closely with the India Go-To-Market (GTM) leader and the broader India leadership and consulting team, some of whom have been with DuPont before the spinoff, and all of whom have expertise in safety consulting in our key industries. As a scale up organisation, dss+ has different requirements than DuPont had, so you must gain credibility and trust to set new agendas.

Day-to-day you will work with your team members in the Asia Pacific Marketing team, all of whom are managing their regions and activities alongside yours – you can learn from and share your expertise with them.

And to round it out, you will be part of the global marketing team, which, under new leadership, is having a massive revitalisation around all aspects of marketing – from brand, to tech, to lead gen, to workflows.

Problems you will solve

At its most refined, we are locking in existing sectors and expanding into new industries. In high-growth mode, we are generating leads to build pipeline and nurture those leads into new business opportunities. This means understanding our markets, how to maximise industry associations, advisors and media, and how to position our people as the experts in their fields.

At the same time, we have a brand name issue. When we were part of DuPont, we were well known in the market, but our new brand name lacks that heritage. So, we are making sure existing clients know we are the same people, methods and heritage, and educating new clients that we are not “new” in the market.

This role requires business acumen, ideally in professional services, consulting or a manufacturing or similar industry, to be able to advise and strategically map out marketing activities that will make an impact. a strategic mindset, practical marketing expertise, and the ability to collaborate effectively across functions, geographies, and cultures. You’ll adapt global marketing assets to the India market, craft compelling narratives, and leverage digital and offline channels to engage key stakeholders.

Key Responsibilities

Strategic planning & reporting

• Apply business acumen and strategic marketing expertise to create short, medium and long-term marketing plans

• Manage marketing funnel including campaign strategy – audience, timing, deployment, and performance tracking

• Plan and execute the development of marketing content (e.g. thought leadership, case studies, videos) tailored to Indian industries and buyer personas

• Manage the system of monitoring and distributing incoming enquiries from the India mailbox, toll-free number, and website forms

• Track campaign metrics and act on insights to to improve performance. Provide reporting that all stakeholders can understand and act on

Lead generation

• Deploy integrated marketing initiatives to grow the CRM database with accurate, high-quality contacts

• Develop and execute lead gen campaigns that build pipeline and nurture prospects

• Use marketing automation (Eloqua) and CRM (Microsoft D365) to set up and execute campaigns (there is some help on this, but candidates are expected to roll up sleeves to lead their own campaigns)

• Lead the planning and execution of in-person and virtual events (industry conferences, webinars, client roundtables, and partner activations)

Brand positioning

• Create and manage consistent brand strategy that differentiates dss+ in the market across all tactics

Your Profile

You bring 10-12 years of B2B marketing experience within consulting or professional services environments, ideally with exposure to key dss+ sectors such as Chemicals, Petrochemicals, Pharmaceuticals, Metals and Mining, Oil, Gas & Energy, or Industrial Manufacturing.

You:

• Demonstrate the ability to manage the full spectrum of marketing and communications activities, collaborating with regional and global teams as needed

• Have experience and understanding of where marketing and sales tools have a role, and how to change behavior of people to use them

• Are team-oriented, and proactive in solving problems

• Thrive in multicultural, cross-functional environments and effectively manage competing priorities

• Are passionate about driving impact through insight-led, locally relevant marketing

• Have strong communication, writing, and presentation skills